A baby clothing company, Magnetic Me's main selling point is their patented magnetic closures that make life easier for parents. Their secondary selling point is their seasonal, limited edition prints (which are also organic and eco-friendly - all the wins!).
Following creative briefs and using existing brand assets, I design and animate both ecommerce and social media assets for Magnetic Me.
Animations for email are simpler for loading purposes.
Social media animations can be more complex and highlight the prints, call out specific characters/features, and speak to the whimsy and magic of the artwork.
Print artwork and copy are provided to me - I create the concepts for the animations and make them come to life.