Digital Marketing Fundamentals Professional Certification
University of Vermont Online, 2019
University of Vermont Online, 2019
This 8-week online course covered SEO, Paid Search and Pay Per Click, Web and Marketing Analytics, Email Marketing, Social Media Marketing, Display Advertising, and Mobile Marketing. I took this course because I would like to move in the direction of digital marketing in my design career. UVM's Digital Marketing Fundamentals is ranked #1 in best online marketing certificates by Best Marketing Degrees. Please take a look at my capstone project here.
My capstone project consisted of a digital marketing campaign for a theoretical fundraiser for the Buffalo Museum of Science. Below are some examples of the designs I created for the campaign.
The overview for my marketing campaign.
Banner and sidebar ads.
