Digital Marketing Fundamentals Professional Certification
University of Vermont Online, 2019
University of Vermont Online, 2019
This 8-week online course covered SEO, Paid Search and Pay Per Click, Web and Marketing Analytics, Email Marketing, Social Media Marketing, Display Advertising, and Mobile Marketing. I took this course because I would like to move in the direction of digital marketing in my design career. UVM's Digital Marketing Fundamentals is ranked #1 in best online marketing certificates by Best Marketing Degrees. Please take a look at my capstone project here.
My capstone project consisted of a digital marketing campaign for a theoretical fundraiser for the Buffalo Museum of Science. Below are some examples of the designs I created for the campaign.
The overview for my marketing campaign.
![](https://cdn.myportfolio.com/9822494d-3132-4262-93cf-b9bfc54d6165/79f6d505-18c5-430d-b445-b59ae757bb01_rw_1920.jpg?h=7aedc7fed892f4d570b6c8221a21ad01)
Banner and sidebar ads.
![](https://cdn.myportfolio.com/9822494d-3132-4262-93cf-b9bfc54d6165/4ccb26cc-c348-44f4-9a70-c510a4ae9317_rw_1920.jpg?h=7b0838a4fc98a3f6d4148495228f3f5f)